The IMA Popkey is a highly versatile surface lure that can be fished in several ways. The Popkey will walk the dog with a slow twitch and wind, plunge erratically with sharp jerks or skip across the surface at speed. The lure has a deeper profile than most surface lures allowing it to cut the water easily and create big turbulent swirls and surface commotion. All of these actions are irresistible to bass looking for an easy feed. The IMA Popkey weighs approximately 16g and measures 120mm.