The IMA Imagene is a prime example of where technology is taking lure fishing. These lures demonstrate incredible innovation in design, in balance, in colour and creativity. The Imagene 130 is a relatively shallow diving lure which will swim between 40 and 60cm sub-surface, slightly deeper than the Imagene 110. The shape of the lure enables it to swim very tightly from side to side and internal weights allow it to be cast with ease, even into wind. The aesthetic detail and patterns on the side of this lure are critical to it's presentation as a sandeel or small fry as it shimmers and flashes when retrieved. The manufacturers of this lure claim that it 'thrives in hard tide or swift current'. All of these attributes should give the angler an optimum chance of finding the bass.