Congratulations to Mr. Matt Hooper who recently reported the catch and release of a specimen 12lb bass. Matt lured the laviathan on a Lunker City Sinking Slug-Go, Albino Shad.

With Christmas approaching, it's time to treat yourself to some new gear. If you are thinking about getting a new rod, Bass Lures is the place to be. We have Japanese made rods from major brands such as Sakura and Megabass which are sure to give you the edge when searching for the big one.

There is no doubt that lures with slender or minnow type profiles are usually very productive in pursuit of bass. However, in certain circumstances, lures with a deeper profile are required when bass are hitting mackerel, pollack, pouting and codling, for example.  

We have witnessed an increasing amount of customers purchasing lures specifically for targeting freshwater game species. It's no secret that the Megabass Vision 110 is slowly gaining status as a hugely successful lure for catching Salmon.

IMA's Komomo 2 needs to be fished slowly; with the rod pointing towards the lure and roughly a foot above it's exact position. We have found that this technique provides optimum swimming action. If you retrieve the K2 from a rod out to one side and with a bend in the tip, often the lure's action will be adversely affected.

The Slug-Go continues to amaze us with the success it brings. We’ve spoken to many customers about trying out soft plastic lures for the first time and when they ask us to recommend products, the first thing that comes to mind are Lunker City’s Slug-Go’s. We have seen the Slug-Go out fish live baits countless times. It is simply the best Sand Eel imitation available.

We recently introduced a new IMA product to our site called the 'Sea Mouse', which, we know, at first sounds a little insane!  Mice don't feature under water so why should we be trying to replicate them sub-surface?! Don't worry, we're not taking the Mickey.

Lure fishing covers a massive spectrum of angling techniques and applications. One aspect that we are becoming more involved in, particularly learning from the French, is that of drift fishing from a boat with soft plastics.

The Megabass X-120 SW model has proven to work when the chips are down and when catching those illusive fish is found to be difficult.

Despite this hot weather, Christmas is approaching fast. We here at Bass Lures are in a very giving mood! We have created some mouth watering offers which provides deals for new anglers and veterans alike.