The lure industry waits for no-one. Luckily, we are riding the crest at Bass Lures to ensure that the latest innovations are always within reach.

New products will be arriving throughout 2012 and we thought we should give you a little heads up as to what could be in store soon.

IMA have developed a range of exciting new hard baits, The Flaming Dart, The Flechette and The Hound Glide, for example. We also know that prototypes of a range of new IMA soft plastics are currently in trial. More news will follow on this in future blog posts.

IMA Flaming Dart

IMA Flechette

IMA Hound 125F Glide  

We are shortly to be introducing The Black Minnow by Fiiish. This is a weedless, soft plastic lure with an articulated jig-head which has gained a huge following in France and has given us a great deal of success over the last 6 months. An ideal product for both shore and boat fishing.  

Fiiish Black Minnow

Keep an eye out for some great new products from brands such as Eco-gear, Tiemco and Overboard.  

Ecogear Swim Shrimp

Also, some superb new products from Sakura such as the Shukan Neo.

The 'Deal of the Week' will once again begin in February after the closure of the January sale.

Also watch out for further promotions and offers throughout the year! All in all, a great deal going on so please visit the site regularly, sign up for our newsletter here and keep fishing hard!