Here is a review of the brand new Megabass Cattle Tongue soft plastics from one of our contributing bloggers, Mat Arnold.

Fish are being caught in greater numbers now, no doubt. Rain has freshened up the best part of the country over the last few days and so hopefully we'll get some torrents blasting the estuaries and waking up the systems.

Here at Bass Lures, we're lucky enough to be able to talk to all types of lure anglers who are kind enough to share all manner of fishing experiences with us. Some of the most fascinating stories are those told by the traveling angler. As the weather in Europe turns grey and with a forecast that looks pretty bleak, let yourself drift off to crystal waters, bright sunshine and turquoise skies.

Bass are serious predators and to enable them to operate efficiently, they are equipped with lots of gnarly attacks and defense armoury. With sharp spines and gill plates like razors, they need to be handled carefully and in a way that respects the fish but also eliminates the potential of injury to the angler. Good tools are a must when handling fish, ensuring quick and efficient catch and release procedures.

Many of IMA's products are designed with casting in mind and a lot are rated by the distance they can be thrown. The new Hound Glide will no doubt give the angler the best chance of reaching the zone.

February has seen our site take full flight in adding new products and brands to our already vast range.

There's been a bit of hype about this product, we accept, since Fiiish won an innovation award for The Black Minnow in 2011. But, believe us, there is good reason.

The lure industry waits for no-one. Luckily, we are riding the crest at Bass Lures to ensure that the latest innovations are always within reach.

The Bass Lures January Sale has just launched! We have slashed prices online by up to 40%!

It's nice when we receive a new product that offers our customers even more opportunity to adapt their techniques. The Decoy Screw Hook is one of those little innovations that is really beginning to throw up good results in both fresh and salt water.