There's been a bit of hype about this product, we accept, since Fiiish won an innovation award for The Black Minnow in 2011. But, believe us, there is good reason.

The lure industry waits for no-one. Luckily, we are riding the crest at Bass Lures to ensure that the latest innovations are always within reach.

The Bass Lures January Sale has just launched! We have slashed prices online by up to 40%!

It's nice when we receive a new product that offers our customers even more opportunity to adapt their techniques. The Decoy Screw Hook is one of those little innovations that is really beginning to throw up good results in both fresh and salt water.

Congratulations to Mr. Matt Hooper who recently reported the catch and release of a specimen 12lb bass. Matt lured the laviathan on a Lunker City Sinking Slug-Go, Albino Shad.

With Christmas approaching, it's time to treat yourself to some new gear. If you are thinking about getting a new rod, Bass Lures is the place to be. We have Japanese made rods from major brands such as Sakura and Megabass which are sure to give you the edge when searching for the big one.

There is no doubt that lures with slender or minnow type profiles are usually very productive in pursuit of bass. However, in certain circumstances, lures with a deeper profile are required when bass are hitting mackerel, pollack, pouting and codling, for example.  

We have witnessed an increasing amount of customers purchasing lures specifically for targeting freshwater game species. It's no secret that the Megabass Vision 110 is slowly gaining status as a hugely successful lure for catching Salmon.

IMA's Komomo 2 needs to be fished slowly; with the rod pointing towards the lure and roughly a foot above it's exact position. We have found that this technique provides optimum swimming action. If you retrieve the K2 from a rod out to one side and with a bend in the tip, often the lure's action will be adversely affected.

The Slug-Go continues to amaze us with the success it brings. We’ve spoken to many customers about trying out soft plastic lures for the first time and when they ask us to recommend products, the first thing that comes to mind are Lunker City’s Slug-Go’s. We have seen the Slug-Go out fish live baits countless times. It is simply the best Sand Eel imitation available.