About Lucky Craft
The Lucky Craft ethos is defined simply as ‘Fishing and Dreams, Lure Product and Development’.
Lucky Craft lures are precision engineered to deliver the angler a wide choice of fishing styles and options with an unrivalled focus on quality. Hence, Lucky Craft have established a global recognition as the most powerful weapon available today for the lure fisherman.

The Lucky Craft ‘Sammy’ surface lure has become a cult bass lure worldwide with its unique ‘walk the dog’ zig zagging action and this status is now set to spread to the UK. The Lucky Craft 'Gunfish' on the other hand is part of the next generation of top water lures. Different from the Sammy, this lure is slimmer and walks wider with a distinctive cupped face for maximum spitting action.

Each of the Lures features a patented weight transfer system for maximum casting distance, a counter weight balance and a unique sound chamber that makes a loud knocking noise to call fish out of cover and to stimulate a feeding instinct.
All SW Lucky Craft lures come standard with razor sharp Owner non corrosive hooks, amazing colour choices, and Lucky Craft’s "Lucky Oval Ring" which guarantees consistent and reliable action. Extensive field-testing ensures that the Lucky Craft range will not only catch more fish but will fulfill your fishing dreams.








