Bass Lures incorporates a team of dedicated anglers who source the best, most innovative and effective fishing tackle, saltwater and freshwater lures and lure fishing equipment available on the planet. Each and every lure on our site has been thoroughly tested and is proven to catch fish. These include highly innovative lures from IMA, APIA, Megabass, FIIISH, Lucky Craft, Lunker City, Pozidrive & Tacklehouse with new products being added daily to our New In section to ensure you have the right equipment to help you catch more. In recent times we have witnessed considerable changes in the interest in lure fishing, led by Europe, Japan and the USA where huge advances in innovation and technology have resulted in exciting new products arriving on the tackle market. Take a look and raise your fishing tackle game!